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To help you prioritize and focus on the most valuable interactions, InGrow assigns a score to each signal. This scoring system quantifies the level of engagement from a particular user.

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How Signals are Scored

The signal score is calculated based on several factors:
  • Interaction Type: Different types of interactions have different weights. For example, a comment is generally scored higher than a reaction as it represents a higher level of engagement.
  • Frequency of Interaction: Users who interact with a profile’s content frequently will have a higher signal score.
  • Recency of Engagement: More recent interactions are given a higher weight to emphasize current interest.

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Signal Intensity Levels

Based on the calculated score, signals are categorized into three intensity levels:
  • Low (Score < 10): Represents single or infrequent interactions.
  • High (Score 10-29): Indicates multiple interactions from a user.
  • Very High (Score ≥ 30): Signifies consistent and high-value engagement from a user, marking them as a high-intent prospect.
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